Branding
We build the essence of your brand from the ground up: its voice, its message, its audience, and the way it presents itself to the world. Clear, modern, and strategic branding.
Clarity in communicating your proposal
We convey your value in a simple and direct way so that people understand who you are and why they should choose you.
True differentiation in your market
We create a brand that stands out from the crowd, with elements and messages that set you apart from your competitors.
A consistent brand identity
We define an authentic and consistent style that reflects who you are and how you want to be perceived.
Messages that resonate with your audience
We craft simple, relatable messages that resonate with what your audience really wants to hear.
A clear strategy for growth
We provide you with a clear roadmap to help your brand grow with stability, direction, and a long-term vision.
A consistent visual and verbal style
We align your brand voice and visual style so that your messaging feels consistent, impactful, and recognizable across all channels.
Our consulting process
(simple, profound, and drama-free)
We analyze your current brand identity, your communication strategy, and your competitive landscape.
We identify who buys from you, why they do so, and what they expect from your brand.
We create powerful, simple, and memorable messages.
A phrase that captures the essence of who you are in just a few words.
A clear guide to help your brand communicate with purpose and consistency.
What does your branding consultation include?
This includes audience identification, slogan creation, and brand voice development.
All of this is focused on building a solid, clear identity with a strong presence.
Portfolio
Branding projects in which we define the brand’s essence, personality, and visual direction.
- Client: Tayta Hub
- Country: Colombia
Tayta Hub was founded with a single-minded focus: to create relevant content and memories that don’t fade with time, but rather “transcend the boundaries of time.” From the very beginning, the brand sought to convey a very specific promise: top-notch production with a professional touch, featuring a certified team and a solid creative process from start to finish.
But there was a challenge: in the audiovisual industry, there is a lot of content that “looks nice,” but very little that truly conveys trust, methodology, and results.
We found a phrase that sums it up perfectly, and it became the brand’s core message:
“Technology that transforms the way we watch and create videos.”
That line allowed us to position Tayta Hub as what it truly is: a combination of platform and talent for producing professional-quality videos, seamlessly.
Scope
Expansion. The brand isn’t just about “making videos”; it’s about expanding brands, products, services, and even emotions through a reliable platform.
Benefits (what the customer feels and what they get)
Emotional: memorable experiences, emotional growth, and a connection between brand, service, and consumer.
Functional: professional finish, simplifies work, saves time and money, certified quality.
Mission and Purpose (Why We Exist)
Mission: to bring together the best talent with technology to create videos on different scales using a fast, efficient, and professional platform.
Purpose: to make this accessible to large, medium, and small businesses, leaving “audiovisual footprints” on every project.
To ensure that our promise wasn’t just empty rhetoric, we built the brand around five pillars (which serve as an internal guide and a sales pitch):
- Commitment: always at the forefront of our clients’ needs.
- Development: a platform offering real options for a variety of projects.
- Team: skilled audiovisual talent.
- Effective results: technology + community = satisfaction.
- Accessible: an intuitive and interactive experience that connects.
We defined a tone based on three ideas that serve as a narrative thread:
- “We tell stories, not just make videos” (depth and creative direction).
- “A digital bond unites us” (the platform as a bridge: constant communication and effective results).
- “Let’s get to work” (the entire team: editors, screenwriters, directors, and strategic framework).
Tayta Hub needed a brand that felt professional and modern without losing its energy. We translated its essence into a clear framework: platform + audiovisual community, with a defined focus (Expansion) and a central message: technology that transforms the way we watch and create videos.
Standing out in a saturated market: don’t sell “videos,” but rather trust, methodology, and results through an accessible and professional experience.
We created a brand narrative rooted in memory and satisfaction, with clear pillars (team, technology, platform, and results) and a visual identity that blends a solid base (#101820) with energetic accents (#FFD100 and shades of orange) to convey innovation and movement.
How much does branding consulting cost?
Every brand has different needs.
What we do guarantee is that your branding will be consistent, modern, and purposeful.
Request a quote and we’ll create a custom solution for you.
Frequently Asked Questions
In this section of the Logo Design FAQ, you’ll find answers to the most common questions about the importance of logos, the design process, key elements, benefits for your business, and more. If you have questions about logo design, you’ll find the answers you need here!
What exactly is a branding consultancy?
It’s a strategic process where we analyze your brand, define its essence, voice, message, and audience. We help you communicate more effectively and build a strong brand identity.
How is it different from logo design?
A logo is a visual element. Branding encompasses everything else: personality, tone, messaging, value proposition, and the way your brand behaves. The consulting firm establishes the foundation before moving on to design.
What deliverables will I receive at the end of the process?
You’ll receive a brand analysis, audience definition, brand personality, brand voice, key messages, a slogan/tagline, and strategic guidelines to help you communicate consistently.
How long does a branding consultation last?
It depends on the scope of the project, but on average it takes between 1 and 2 weeks. If your brand requires a more in-depth approach, the timeline will be adjusted accordingly.
Do I need to have an existing brand to do this?
No. We can start from scratch or improve an existing brand. Our consulting services are tailored to your current situation.
Does it include logo design or visual identity?
No. The consulting service defines your brand’s strategy, voice, and essence. Visual design is a separate service that we can develop later.
How will I know if the result is right for my business?
Because it’s based on analysis, real goals, and your ideal audience. We don’t design at random: we build a brand with meaning and purpose.
What if I'm not sure who my target audience is?
That’s exactly what consulting is for. We help you identify who your customers are, what they’re looking for, and how to connect with them.
Can I apply the results on my own?
Yes. The consulting firm provides you with clear guidelines that you can use internally or share with any designer or marketing team.
What types of brands benefit most from consulting services?
Businesses looking to stand out, entrepreneurs seeking clarity, brands that feel their identity isn’t coming across effectively, or companies preparing for a redesign.