Branding consulting

Your brand might have a nice logo, pretty colors, and a well-curated Instagram account… but without a strategy, it’s not a brand: it’s just a bunch of little drawings trying to survive.

What We Do at a Branding Agency

Clearly identify your audience

We identify who you’re actually talking to.

Positioning that sets you apart from the crowd

We determine where you should be (and where you shouldn’t).

Brand's core message

Your promise, straightforward and unadorned.

Creating slogans with a purpose

Phrases that resonate, not clichés.

Authentic tone of voice

So your brand can speak with personality.

Review of Your Current Identity

What you’re doing right, what you’re doing wrong, and what nobody tells you.

Competitive Analysis and Opportunities

We understand the game before we play it.

Our design process

(uncomplicated)

Initial diagnosis

We take a close look at your situation, your brand, and your real challenges.

Comprehensive audit

We take a close, clinical look at your current communication.

Research and Analysis

Competition, the market, trends, and opportunities.

Strategic Construction

Positioning, message, concept, and tone of voice.

Brand Strategy Guide

A clear, well-organized, and easy-to-implement document.

Optional implementation

If you'd like, we can help you carry it out.

What does your branding consulting service include?

Your consulting firm combines analysis, strategy, and clear direction to ensure your brand communicates with purpose, consistency, and a well-defined identity.

Audience Analysis
Brand positioning
Brand tone and voice
Key message
Proposed slogan
Comprehensive Strategic Guide

Branding consulting for everyone

We work with brands in Colombia, Mexico, Spain, the United States, Canada, France, Italy, and Portugal.

The location changes.

The strategy doesn’t.

+57 322 8240828

direccion@idesbozo.com

Location

Bogotá - Colombia

Tell us about your brand, and let's start shaping its direction

Frequently Asked Questions

Here you’ll find clear information about timelines, deliverables, processes, and the types of brands that can benefit from strategic consulting. We want you to make decisions based on real data—without overthinking things or overcomplicating them.

What exactly is a branding consultancy?

This is a strategic service designed to define your brand’s essence, voice, message, and positioning.

Does it include design?

No. We don’t do design here. We do the thinking. Design is handled by the Visual Branding department.

What final payment will I receive?

A comprehensive strategic guide: positioning, messaging, tone of voice, tagline, and recommendations.

How long does the process take?

Between 1 and 2 weeks, depending on the depth of the analysis.

Is that okay if I already have a logo and brand colors?

Yes. This goes far beyond the visual aspect. It’s about strategy, not aesthetics.

Do I need this if I'm just starting out?

Yes. Brands that are built on a solid strategy grow faster.

Is it suitable for a rebranding?

Yes. It helps you redefine your direction and communicate more effectively.

Can I implement the strategy myself?

Yes. We provide you with a clear and practical guide.

Can I sign up for the consulting service and then request visual branding?

Absolutely. In fact, that’s the ideal situation.

Can I use it in any country?

Yes. The strategy is universal and can be adapted to any market.