Branding consulting

Your brand might have a nice logo, pretty colors, and a well-curated Instagram account… but without a strategy, it’s not a brand: it’s just a bunch of little drawings trying to survive.

What We Do at a Branding Agency

Clearly identify your audience

We identify who you’re actually talking to.

Positioning that sets you apart from the crowd

We determine where you should be (and where you shouldn’t).

Brand's core message

Your promise, straightforward and unadorned.

Creating slogans with a purpose

Phrases that resonate, not clichés.

Authentic tone of voice

So your brand can speak with personality.

Review of Your Current Identity

What you’re doing right, what you’re doing wrong, and what nobody tells you.

Competitive Analysis and Opportunities

We understand the game before we play it.

Our design process

(uncomplicated)

Initial diagnosis

We take a close look at your situation, your brand, and your real challenges.

Comprehensive audit

We take a close, clinical look at your current communication.

Research and Analysis

Competition, the market, trends, and opportunities.

Strategic Construction

Positioning, message, concept, and tone of voice.

Brand Strategy Guide

A clear, well-organized, and easy-to-implement document.

Optional implementation

If you'd like, we can help you carry it out.

What does your branding consulting service include?

Your consulting firm combines analysis, strategy, and clear direction to ensure your brand communicates with purpose, consistency, and a well-defined identity.

Audience Analysis
Brand positioning
Brand tone and voice
Key message
Proposed slogan
Comprehensive Strategic Guide

Branding consulting for everyone

We work with brands in Colombia, Mexico, Spain, the United States, Canada, France, Italy, and Portugal.

The location changes.

The strategy doesn’t.

+57 322 8240828

direccion@idesbozo.com

Location

Bogotá - Colombia

Tell us about your brand, and let's start shaping its direction